Monday, 5 August 2013

Nerf campaign - "What's your Perfect Shot?"

 
We see the launch of Nerfs campaign to show fans all about The Perfect Shot - thanks to Hasbro for this heads up. Check the videos below.



"The Archer Shot -- Dude Perfect and Nerf Nation team up to pull off a sweet Nerf Perfect shot with the Nerf N-Strike Blazin' Bow blaster. Nothin' but Apple!"
 
 
There is something about this video that really sets it apart from all the other regular videos we have come to expect from Nerf. There is less cheese ('John Brenkus - creator of Sport Science' anyone?), but something a bit more "cooler for kids".
 
This is clearly targeted at the older kid, who hangs out with his buddies goofing about. Whilst The Archer kid isn't wearing eye protection, the Target kid is wearing head protection, and his friends standing either side have eye protection. This is a message unlike the others Nerf puts out because they are promoting playing with Nerf with your friends in a more lax, laidback and goofy way.



"The Toss Up - Dude Perfect and Nerf Nation team up with rapid fire action from the Nerf N-Strike Elite RapidStrike CS-18 blaster to destroy an airborne target!"
 
 
Again, we see an older pack leader who is leading a bunch of kids. This reminds me much of the strategy that Nerf are using with the new Nerf Rebelle range.
 
With less back-flip ninja-kung-fu-fighting acrobatics, we are kind of seeing a more serious, more mature theme to blasting. It's cool to play Nerf with your friends. Whilst Hasbro are aware of the HvZ scene in older kidults, they seem to be trying to bridge that gap from 8+ across to college.
 
A change of times maybe? Hasbro UK confirmed that they were targeting the older Nerf fan as that was their main base. With the launch of a more mature themed range - the new Nerf Zombie Strike, I'm fairly certain that we are taking a step in the right direction. They clearly want to secure the older base (one of the main base of fan that shift to electronic goods rather than typical boys toys despite growth and strong sales).
 
"The Blind Ricochet -- A totally sick shot. Watch Dude Perfect and Nerf Nation team up to hit a double bank shot with the Nerf Vortex Revonix 360 blaster...blind!"
 
 Not sure how many takes it took, but this has to be the best :) It's good to finally see the Revonix get some love. With all the new Nerf Zombie Strike coming out and the Nerf Rebelle, it seems to have been pushed tot he bottom - but I know it has a healthy following from community feedback. Blaster wise this is probably the better blaster (unless you have lots of Pyragon drums) between the Revonix and Pyragon. Reloading on the fly is the order of the day, with more and more players opting for mobility>stationary pot shots.

"The Bleacher Shot - Dude Perfect and Nerf Nation team up to pull off the longest Nerf shot ever with the Nerf N-Strike Elite Centurion blaster! "
 
 
The running theme seems to be younger kids trying to impress them with trick shots. To be Dudes. There was a more recent Rapidstrike CS-18 Perfect Shot video but it appears to have been pulled - I guess kids shooting cups filled with water off a roof so they land on top of people was deemed a bad idea. It's back up! Check it:

 
"Dude Perfect and Nerf Nation team up for "The Waterfall Shot" - the Nerf Perfect shot featured in the TV commercial for the Nerf N-Strike Elite RapidStrike blaster, which fires 18 darts in 6 seconds!"
 
 
 Team DudePerfect
 
 
So, which ones your Perfect Shot?

6 comments:

  1. This ad campaign seems annoying beyond redemption IMHO.

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  2. That is the first Centurion shot I have seen that actually went where it was aimed! Lot of toned down "jackass" influence visible. I am sure, if you are the target market, that is all more appealing than a flying emo kid shooting darts all over a warehouse!
    Please note emo kids rule IMO but not in Nerf ads!

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  3. That last video was epic! at first I didn't realize what happened in the golf clip but then I paused and realized he sniped it off the tee! I also like how the rapidstrike can go through that target mesh and how you can skip a vortex disk like a rock! I never thought of that before!

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    1. glad to see you fit the target demographic, kid.

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  4. Too much douchebaggery for my liking.

    Bad ads won't deter me from buying the new Nerf blasters though.

    It's a shame that they can't come up with better ads, and that they have to resort to ads that may influence more kids to act like douches.

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    1. True but advertising is about hitting the lowest common denominator and sadly the human race as a whole are generally gravitating towards dueschebaggery at an alarming rate. Take a look at tv if you dare & you will see my point

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