Thursday, 1 August 2013

HasbroToyShop.com and Target list online this falls Nerf Rebelle range

HasbroToyShop.com and Target begin listing this falls Nerf Rebelle blaster and accessory range.

Props to VietRooster and good friend BasicNerf for this find. Rob over at SBNC reports on the listings at Walmart. Warning, pic heavy!
 
HasbroToyShop.com have limited Nerf Rebelle blasters on their site currently, and will start shipping to fans on September 2nd. I wondered how they have market the 2 Heartbreaker bows individually due to their colour schemes, and they have named them differently - Heartbreaker Vine and Phoenix bows. Range is below:

(I don't think Hasbro have been overly fair in the choice of models, sorry kids used in the ads)
 
Nerf Rebelle Power Pair Pack $12.99
'Who says you and your BFF can't launch a stylish sneak blaster attack? Arm yourself and a friend with the 2 blasters in the Power Pair pack! Each of these stealth compact blasters can fit in a pocket or purse, and launches darts at your targets. Load a dart and pull down the handle, then pull the trigger for a sassy blast! You can give one to a friend or launch a twin attack, but either way you're armed for action with the Power Pair pack! Pack includes 2 blasters and 4 collectible darts.'


Nerf Rebelle Pink Crush Blaster $9.99
'Who says you can't look fabulous while you launch a dart attack? Arm yourself with the stylish power of the Pink Crush blaster! The blaster can fire darts at targets up to 75 feet away. When the action calls for it, convert your blaster to a crossbow with the included crossbow arm! You may look sweet and petite, but you're armed for action with the Pink Crush blaster! Blaster comes with crossbow attachment and 4 darts.'

 
 
Nerf Rebelle Heartbreaker Bow Phoenix $19.99
'Experience real bow action with the Nerf Rebelle Heartbreaker Bow! This Nerf Rebelle bow fires the 5 foam darts up to 75 feet for far-reaching fun. Build your bow-blasting skills and reveal your Nerf Rebelle attitude! Take aim with the Heartbreaker Bow blaster and show the world the beauty of strength and power.  Arm yourself for action and team up with friends to play together as you make the rules and define the style. With the Nerf Rebelle Heartbreaker Bow, real bow action is at your fingertips!
 
The Nerf Rebelle Heartbreaker Bow comes with 5 collectible foam darts in different colors and designs. Slide the included dart storage accessory onto the accessory rail to keep the darts nearby for easy, on-the-move loading and launching. The accessory rail also works with other accessories (not included). The Nerf Rebelle Heartbreaker Bow is decorated with pink and purple phoenix feathers for a fierce and feminine look that's just right for glamorous Nerf Rebelle girls like you.'
 


Nerf Rebelle Heartbreaker Bow Vine $19.99
'Experience real bow action with the Nerf Rebelle Heartbreaker Bow! This Nerf Rebelle bow fires the 5 foam darts up to 75 feet for far-reaching fun. Build your bow-blasting skills and reveal your Rebelle attitude! Take aim with the Heartbreaker Bow blaster and show the world the beauty of strength and power. Arm yourself for action and team up with friends to play together as you make the rules and define the style. With the Nerf Rebelle Heartbreaker Bow, real bow action is at your fingertips!
 
The Nerf Rebelle Heartbreaker Bow comes with 5 collectible foam darts in different colors and designs. Slide the included dart storage accessory onto the accessory rail to keep the darts nearby for easy, on-the-move loading and launching. The accessory rail also works with other accessories (not included). The Nerf Rebelle Heartbreaker Bow is decorated with swirling, teal and purple vines for a fierce and feminine look that's just right for glamorous Nerf Rebelle girls like you.'
 

 
There is something very different about how they are marketing the sales descriptions on these blasters too. Something much more distinct to the boys packaging and descriptions.
"Quit reading too much in to this MLD"
- I hear you say that, but stick with me on this. With the boys we have the quite clear, and straight forward "Nerf or Nothin' ", angry rage face boys who just want to unleash a barrage of darts. But with the girls it's something more personable.
"Who says you can't?"
 - is the motto here and it's challenging their way of thinking, and in my opinion almost calling them out about who is to tell them they can't play with toy blasters - much less boys toy blasters? As kids growing up, we all wanted to rebel and go against the grain. So this is something much deeper than we might first expect. 

If you compare the boys ad below to the Rebelle one, you will notice how the girls are much more independent and unique in their look and blaster choice. The guys are all non distinct and we focus much more on what the blaster can do, rather than the message being much more deeper and meaningful. I guess Hasbro' marketing team are on the money with this, than just repackaging the blasters with an older angry face kid. Another thing I notice is the age ranges. The blasters are all ages 8+  but we see the actors much older. Younger kids just want to be like their older brother/sister friend / cousin / hero whatever. So it's encouraging the girls and boys to aspire to be either a ninja-flipping blaster freak or an empowered, independent, strong, fierce, confident person who plays toy blasters with their BFFs.


We finally see the Nerf Rebelle Sweet Revenge hitting Target shelves and online shortly as it is up for pre-order:

Nerf Rebelle Sweet Revenge Kit
Price: $19.99
Store Item Number (DPCI): 086-08-0273

'Who says you can’t look stylish while you suit up for Rebelle action? This Sweet Revenge is a complete and chic kit that has everything you need for high-style missions. It includes a sleek, fashionable blaster with a 5-dart rotating barrel and a holster that attaches to belts, bags or packs! When your mission is about to start, put on the included Vision Gear so everyone knows you mean business. You’ll be the sassiest warrior on duty with the Sweet Revenge kit!'
It's a real shame, and much of an oddity that we won't be seeing the Zombie Strike Hammershot (catch the full range here) packing any eye protection nor a holster - Instead we see the Zombie Strike Sidestrike packing one. Really not sure why would do this, only other than to get boys to buy a Sweet Revenge just to bag the holster for the Hammershot...
 
 
Finally we see the Nerf Rebelle Dart Diva pack surface for $14.99
Store Item Number (DPCI): 242-21-4269
 
'Who says you can't look stylish while you suit up for a Rebelle duel? Be ready for action at a moment’s notice with the Dart Diva bag and belt! It's fashionable and functional and it holds your 10 darts, so you're always loaded up for fun! Put on your Dart Diva bag and belt and make your stand!'

 
The complete listing of the Target Nerf Rebelle with DPCI #'s and price are below:

3 comments:

  1. Will the Sweet Revenge holster actually fit the Hammershot? I know they are similar, but some of the features near the front are shaped differently, which might not allow it to fit right.

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    Replies
    1. Someone else will try. Let them spend their money first ;)

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  2. The answer to holsters for pretty much any Nerf pistol-type blaster is really going to be some sort of formed Kydex with moderate retention (looser than what I'd use for a real pistol). Impossible? Not for a clever craftsman. . .

    ;)

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