HasbroToyShop.com and Target begin listing this falls Nerf Rebelle blaster and accessory range.
(I don't think Hasbro have been overly fair in the choice of models, sorry kids used in the ads)
|Nerf Rebelle Pink Crush Blaster $9.99|
|Nerf Rebelle Heartbreaker Bow Phoenix $19.99|
|Nerf Rebelle Heartbreaker Bow Vine $19.99|
The Nerf Rebelle Heartbreaker Bow comes with 5 collectible foam darts in different colors and designs. Slide the included dart storage accessory onto the accessory rail to keep the darts nearby for easy, on-the-move loading and launching. The accessory rail also works with other accessories (not included). The Nerf Rebelle Heartbreaker Bow is decorated with swirling, teal and purple vines for a fierce and feminine look that's just right for glamorous Nerf Rebelle girls like you.'
"Quit reading too much in to this MLD"- I hear you say that, but stick with me on this. With the boys we have the quite clear, and straight forward "Nerf or Nothin' ", angry rage face boys who just want to unleash a barrage of darts. But with the girls it's something more personable.
"Who says you can't?"- is the motto here and it's challenging their way of thinking, and in my opinion almost calling them out about who is to tell them they can't play with toy blasters - much less boys toy blasters? As kids growing up, we all wanted to rebel and go against the grain. So this is something much deeper than we might first expect.
If you compare the boys ad below to the Rebelle one, you will notice how the girls are much more independent and unique in their look and blaster choice. The guys are all non distinct and we focus much more on what the blaster can do, rather than the message being much more deeper and meaningful. I guess Hasbro' marketing team are on the money with this, than just repackaging the blasters with an older angry face kid. Another thing I notice is the age ranges. The blasters are all ages 8+ but we see the actors much older. Younger kids just want to be like their older brother/sister friend / cousin / hero whatever. So it's encouraging the girls and boys to aspire to be either a ninja-flipping blaster freak or an empowered, independent, strong, fierce, confident person who plays toy blasters with their BFFs.
We finally see the Nerf Rebelle Sweet Revenge hitting Target shelves and online shortly as it is up for pre-order:
Nerf Rebelle Sweet Revenge Kit
'Who says you can’t look stylish while you suit up for Rebelle action? This Sweet Revenge is a complete and chic kit that has everything you need for high-style missions. It includes a sleek, fashionable blaster with a 5-dart rotating barrel and a holster that attaches to belts, bags or packs! When your mission is about to start, put on the included Vision Gear so everyone knows you mean business. You’ll be the sassiest warrior on duty with the Sweet Revenge kit!'
It's a real shame, and much of an oddity that we won't be seeing the Zombie Strike Hammershot (catch the full range here) packing any eye protection nor a holster - Instead we see the Zombie Strike Sidestrike packing one. Really not sure why would do this, only other than to get boys to buy a Sweet Revenge just to bag the holster for the Hammershot...
Finally we see the Nerf Rebelle Dart Diva pack surface for $14.99
'Who says you can't look stylish while you suit up for a Rebelle duel? Be ready for action at a moment’s notice with the Dart Diva bag and belt! It's fashionable and functional and it holds your 10 darts, so you're always loaded up for fun! Put on your Dart Diva bag and belt and make your stand!'
The complete listing of the Target Nerf Rebelle with DPCI #'s and price are below:
- Rebelle Guardian Crossbow $24.99 DPCI# 086-08-0252
- Rebelle Heartbreaker Bow (Phoenix) $24.99, DCPI# 086-08-0272
- Nerf Rebelle Sweet Revenge Kit $19.99, DPCI# 086-08-0273
- Rebelle Power Pair Pack $12.99, DPCI# 086-08-0280
- Rebelle Pink Crush $9.99, DPCI# 086-08-0255
- Rebelle Vision Gear $6.99, DPCI# 242-21-4285
- Rebelle Dart Refill Pack (12 Darts) for $6.99, DCPI# 086-08-0278
- Dart Diva Bag $14.99, DPCI# 242-21-4269