Expect some basic bootcamp video's coming up from Nerf - to help teach fans there really IS a difference between N-Strike and Elite!
I was pretty blown away when I was told about this from Hasbro. Nerf will be mounting a campaign to help break fans misconception that Elite is simply a "plain colour change" According to research done by them, the base majority fans of NerfNation don't actually know what the benefit of Elite blasters are (NIC need not apply).
According to their results, base fans thought it was simply a colour change or a reshell and a new name. Whilst this might be the case with very few blasters in the Elite range, on the whole they did not actually know the benefits of the Elite ranges, improved performance, reliability of new mechanics to reduce jams, etc.
This is a video they have produced to help fight this breakdown:
Lets hope it's not too much of an uphill battle :)