Thursday, 25 July 2013

Nerf mounts campaign to help break fans misconception that Elite is simply a "plain colour change"


Expect some basic bootcamp  video's coming up from Nerf - to help teach fans there really IS a difference between N-Strike and Elite!

I was pretty blown away when I was told about this from Hasbro. Nerf will be mounting a campaign to help break fans misconception that Elite is simply a "plain colour change" According to research done by them, the base majority fans of NerfNation don't actually know what the benefit of Elite blasters are (NIC need not apply).

According to their results, base fans thought it was simply a colour change or a reshell and a new name. Whilst this might be the case with very few blasters in the Elite range, on the whole they did not actually know the benefits of the Elite ranges, improved performance, reliability of new mechanics to reduce jams, etc.

This is a video they have produced to help fight this breakdown:


 
 
Lets hope it's not too much of an uphill battle :)

14 comments:

  1. Awesome :D. Some of my friends didn't know this either, I have a feeling that if this gets out that 16% drop will be non existent!

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  2. they sure did edit the video a lot... has anyone ever seen an elite blaster shoot 75 feet in real life? and has any nerf blaster ever been as accurate as they showed in the video?

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    1. Oh, sure. It didn't have a normal elite dart in it, or an air restrictor, or the original spring, but it shot 75 feet flat just fine!
      As for accuracy, yes, there are some. Tagger darts tend to be pretty darn accurate, and those targets don't look more than 30 feet away.

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    2. I understand how you feel about this and the editing. I mean if in Australia we had the same springs as the Americans then for use it would actually be elite distance and power instead of this BS weak grey trigger crap which we get. And even worse then non-nerf (water soaked paper pellets) max force blasters can get 100ft flat and yet are not detuned or anything.
      Even if nerf has to illegally smuggle orange triggers to Australia then so be it because I will not live with this BS.
      I'll probably head back to China if they don't get any stronger blasters in.
      If only someone would tell nerf to stop overcharging for the weak BS it produces

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  3. They do shoot 75'.... angled. As a member of the NIC, I think they should go just look at NH or Nrev, and check out al the vids and reviews. Blondies...

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  4. I felt like the editing\effects were offensively bad.

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  5. Elites are certainly a major improvement, if only the darts didn't fishtail like crazy.

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    1. Fishtail? I have every elite gun and have shot countless darts and NONE fishtailed!

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    2. lucky you. you're on your own mate

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  6. in australia they are simply reshells since they are weakened to N-strike ranges..

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  7. Too bad they were making up random numbers and used CGI for every shot. If they actually expect to prove the Elite blasters' improved performance over N-strike they should use actual numbers and shoot real darts. As a modifier, I know the advantages the Elite line has over N-strike, but this advertisement would do nothing at all to persuade those who don't understand the internals. It may even have a negative effect because it seems like Nerf is trying to dodge the facts (even if it is untrue) by spitting out bull-shit numbers and shots.

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  8. Nerf should save all of their CGI money and just post up the website addresses of the NIC reviewers. Anyone over 8 can see that the commercial is blatant BS

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  9. that photo at the top of the post looks like a reunion of all the box art models.

    It's too bad they didn't do any actual range tests in that video, but, I guess that's what we bloggers are for :)

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  10. Hasbro: Elite isn't just a plain color change! No no, no. You're thinking of Sonic Ice!

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