Well this innovator has created something definitely digitally interactive - with a modern fun Nerf spin :)
More than 1,500 shots were fired via Twitter, spokeswoman Caitlin Vivian tells us. Check out an illustration of the gun in action below.
Neiman have launched a little projected called Tweet to Shoot. It’s a Twitter powered Nerf gun in their office that will be housed and functioning at tweettoshoot.neimanlabs.com. Why? Because of reasons.
Actually, according to Neiman, it’s because they’re doing something fun in order to explore bigger things. The idea of bringing the digital world into the physical one.
“We’ve identified several industries and brands that could benefit from a variation of this execution, and we’re hoping that we can find a brand who is willing to partner on a pilot project like this,”
“The innovation doesn’t stop at a Twitter-powered Nerf gun; rather, that’s where it starts.”says George Ward of Neiman.
So load up the site and fire away. Use the hashtag #tweettoshoot to fire the gun, and follow @NeimanNerfGun to see when it is reloading.
Sadly, the project is now over, but it was a resounding success to see people interacting digitally. Brillaint stuff :)