Tuesday, 22 January 2013

Coverage of the Hasbro Nerf Toy Fair London 2013 stand

Hasbro stand, Toy Fair 2013, London Olympia

Wow.

I don't know where to begin, but ohmygosh we can expect some fireworks. A LOT of fireNerfworks.

I can't disclose certain details about new releases right now - this is due to signing a legal Non-Disclosure-Agreement (NDA) before I could see the blasters, play with them and all the accessories.

If I discuss what I have been told, seen, played with, discussed, or review anything online i'm heading to an unhappy place called Lawsuit-land.

The following below has been cleared, so check this now and then till I am free of the embargo to speak about everything completely.

I can confirm that I asked all your questions, and got some very interesting answers. Very interesting. But again i'm limited to tell you about certain questions. If you asked me a question and I promised to ask it, and you don't see it here - you know what it involves. I will upload a list of the questions asked when I can.

Rumour - Elite Stampede/reshell Stampede - will not happen (it doesn't need to now <wink>)

N-Strike blasters shoot further than ever before (rip Elite ranges)

3 new top secret blasters confirmed

Rumour - Elite Alpha Trooper - it's real, currently limited to Argos retail group (UK, EU & US will retail this as Target exclusive, but they could not confirm Asia and other territories)

Rumour - Incinerator / Counterstrike is indeed a case of lost in translation

N-Strike range - it's being phased out and discontinued. The Elite range is going to be the staple blaster range

Vortex - will not have a stock or any further accessories

Dart Tag - Dart Tag Stinger will be TRUus exclusive. Because TRUus is in control of Dart Tag tournaments in the USA - because sales have dropped, they stopped the tournaments due to lack of interest (errr). The more they sell, see demand in Dart Tag - the more tournaments they will do - get buying people!!

Dart Tag - no Dart Tag accessories or new range blasters other than the Dart Tag Stinger set (2 Stingers + Dart Range) (ps has Elite internals but NOT part of any Elite Dart Tag range)

Dart Tag Stinger - it holds 2 darts and has some crazy internals

Dart Tag - UK will be trialled for Dart Tag tournaments inline with Paragon Ent. license agreement for official Nerf Quest Stores - this entails store leagues, store vs store, and national tournament. Chance of TV coverage on sports channels.

Elite - we can expect some insane accessories, holy. smoke. batman.

Nerf is going Social-Media interactive in a big way - reformatting a UK Nerf site and creating a new run of TV Ads

9th February 2013 is a date you need to mark in your calendar. Believe me, you will scream and shout and dance when I post it up. I did. lol.

Mod community keep up everything that you do, as well as the Stock reviewers. Hasbro R&D is watching you closely <wink>

This is what I can talk about, and have bullet-pointed it for now. I'm spending the day with them to learn all I can right now.

I'm heading off shortly for a full scale battle with them, with the new blasters and accessories. It's been an amazing morning so far, as promised I have spent the day closely with Hasbro Design Engineers, found out a lot of brilliant news, and a lot of inside news. It was great they knew who I was and follow my blog :)

This is all I can write for now, until I am cleared further by Hasbro Legal Team.


Ps. get some new Stefans - like really, really big Stefans, and sniper scopes ready.

Check out Part II here

21 comments:

  1. Awesome news bro! cant wait to see what's cooking ob 9th Feb. :D

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    Replies
    1. It's honestly some madcrazy stuff :) Believe me :) Very frustrating not being able to say it.

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  2. You're the man Ash! I hope nerf gets back to air blasters, seeing how everyone loves the Buzz Bee Panther (one of my faves). But what we really want is an Elite Longshot!....we'll take an Elite Stamede too!

    Cheers!

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    Replies
    1. I can confirm no Elite Stampede - we don't need one now, trust me ;)

      You will not be disappointed with the new Internal Mechanics. Oh boy.

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  3. "(it doesn't need to now )"

    That tease :<

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  4. Great News! THANK YOU! As for the NIC, we make their guns shoot our ammo, not make new ammo for their guns. It would be great to have a grenade launcher though.

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  5. Tell the good people of Hasbro to include some girls / women in their advertizing / videos / box art. They're losing out on a great - as yet - fairly untapped market, more money for them, less feeling like an alien for those women / girls who love their product.

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    Replies
    1. It will also make nerf and hopefully even the NIC a bit less of a sausagefest, a small win for all of us.

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    2. Hi Nerfie, actually Nerf Malaysia has a few female Nerfers, and put that question to them, they are looking at x marketing brands right now. There was a lot of it at the Toy Fair.

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    3. There's no point putting the suggestion forward to people already doing it, Hasbro US, UK, Australia need to stop being gender specific.

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    4. I spoke at some length with the Hasbro Brand Manager, she she said this was being addressed. In time it should be rolled out.

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  6. I notice you quoted "RIP Elite Ranges" Does this mean everything from now on will be getting further ranges than the 75ft of elite goodness?

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    Replies
    1. I can confirm the new N-Strike blasters blow 75 ft out of the water. Be prepared to change your game.

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  7. How did you get invited to this event(because I want to go to one)?
    And you you know if there will be one like it in the United States?
    Thanks

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  8. I hope the 3 new guns will be the gun from the game...btw cool review!

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  9. until Hashbro comes up with a elite version Stempede that matches the range and speed of my brass breech stampede, i can safely say that i wont be spending a single cent for any future nerf products....

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    Replies
    1. The Stampede was a much loved blaster but it was prohibitively hard for fans to get a hold of it for a number of reasons - cost being the main factor. That didn't work well for Hasbro. Trust me, you won't be disappointed

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  10. "Big Stefans...Scopes..." Elite Titan? or longshot integration type thing? me gusta.

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    Replies
    1. Maybe just maybe wait.....big stefans?scopes?ELITE GRENADE LAUNCHER!!XD.

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  11. Hey, when Feb 9th, 2013 comes, could you make a quick new post on where to look for new content? I'm excited for news but I'm not sure where to go for updates on Feb 9th. *clueless*

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