Wednesday, 19 December 2012

Paragon Ent. nails deal with Hammer Horror Nerf attraction!!

After speaking to Paragon PR, I have learnt that Paragon nails deal to create the first Hammer horror attractions!

What does this mean? Basically they are looking to bring a Human vs Zombie (hvZ) style attraction to with a healthy dose of Nerf!


A central base for hvZ is what we need. The hvZ community in the UK might be nonexistant, but a well situated organisation like keeps things plenty fresh! (no pun intended!).

Looking for a site based in Central London, Paragon Entertainment have worked on York’s Sweet Story and also the highly successful Belfast’s Titanic exhibition. Paragon Enteraintment are an attractions company that has signed an agreement with Exclusive Media for the rights to use the ‘Hammer’ brand and media to develop, build and operate the attractions. Much like the agreement with Hasbro/Nerf.

The agreement will run for a good 10 years and provides for further extensions.
Hammer has a long history of cult horror productions. Paragon, which is currently looking for suitable locations, said the deal is in line with its strategy to create a portfolio of diversified family attractions.

Its long term goal is to create a significant entertainments business.

Mark Pyrah, Paragon’s chief executive, said:
“We are delighted to have secured Hammer and to be working with such a strong brand. This combination of heritage and contemporary intellectual property is unique and we believe that the public demand for Hammer is considerable.”

Simon Oakes, Chief executive and president of Hammer Film, said:
“We are excited to be working with Paragon. They are one of the leading companies in the UK who have a deep understanding of what UK customers want in terms of exciting visitor attractions.

“This deal with Paragon gives Hammer another exciting way to give our audiences and fans a chance to get involved with the characters and worlds created in our films and take fans to the next level in terms of visitor attraction and experience.”

In October, Paragon signed a licensing agreement with Hasbro International to operate a series of NERF-branded attractions.

Paragon wants to create a series of ‘stay-cations’ where holidaymakers stay at home will offer it considerable opportunities.

Late last year it bought York-based Paragon Creative for about £4m in cash and shares through a reverse takeover, changing its name from Marwyn Capital to Paragon Entertainment.
The listed design, production and fit-out firm has an £11m order pipeline to work on attractions over the next 18 months.

Potential projects total more than £50m, and Paragon said structural changes are leading to a “resurgence of opportunities”.

“People want quality entertainment,” said Mr Pyrah. “People are still spending their money on entertainment. The industry has seen not massive growth but good growth over the last two to three years primarily with people staying at home (in the UK).”

Recently opened in November was Westfield Merry Hills Quest - a Crystal Maze-style adventure concept, featuring a number of challenges and Urban Adventure is a high wire concept, which Paragon believes will be ideally suited to dead space in shopping centres.

Keep posted for more folks! Also check out Paragon Entertainments plans for Official UK Nerf stores!

Further source

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