Wednesday, 26 December 2012

Mattel and Hasbro terrified that kids no longer want toys

Remember when everyone HAD to have a Tickle-Me-Elmo for Christmas?

Sure, Elmo was borderline useless, but the entire profound meaning of the holidays became reduced to whether or not your parents could afford to get you the ultimate status symbol of toys.

Well, Hasbro and Mattel weep for the golden days of Elmo, according to an analyst with Needham and Company.

Savvy modern tots increasingly prefer tablets to toys, and Mattel and Hasbro are apparently getting quite concerned by the tide of the times.

Toys-R-Us, the nation’s largest toy retailer, even unveiled its own tablet for youngsters called the “Tabeo.”

Looks like there may come a day when the only people in the market for dolls and action figures are grown up collectors.

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